Gardena

Challenge

Gardena has strong brand equity in the garden tools category, but its visual language has accumulated over decades without a single clear authorial voice. The project asked what the brand would look like if built around one coherent premise — and whether that could make it relevant to a more design-literate audience without alienating its existing base.

Process

The project began with an audit of Gardena's product range alongside a study of how people actually relate to garden tools across their full lifecycle — use, storage, maintenance, disposal. Formal development focused on grip studies and material transitions before moving to full product proposals, with particular attention to the moments that are invisible in most product photography: putting down, hanging, carrying.

Outcome

The concept range proposes a set of tools with a unified material and colour logic that reads as a family without forcing uniformity. The design draws Gardena toward a more restrained, precision-tool aesthetic while retaining the brand's core commitment to ergonomic performance in all conditions.